Indya ropes in Shraddha Kapoor as brand ambassador

Hyderabad High steet essentials Indian wear brand Indya, has signed Bollywood actress Shraddha Kapoor as its first brand ambassador. The actress will be seen as the face of the brand, promoting its contemporary Indian wear in a variety of campaigns across media platforms.

The fashion company was born out of a thought to re-look ethnic fashion and design by considering the lifestyle and changing needs and choices of the modern Indian woman who wants to update her traditional ethnic wear with elements that are current and in line with what's happening from a global fashion point of view.

Tanvi Malik and Shivani Poddar, Co-founders, Indya, said: "Shraddha personifies the millennial Indian woman that our brand is centered on that is independent, aware and rooted in her being yet modern in her outlook. She truly exemplifies the confidence and determination of the free spirited Indya woman. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally and sartorially associate with our brand."

Shraddha Kapoor shares, "Indya has re-invented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. I'm always on the lookout for stylish clothes that I can simply slip into and go, and so my personal style preferences completely resonate with the experimental and fuss-free essence of the brand."